SEO – The Basics

So what do you need to understand about SEO or Search Engine Optimisation, to assign its full title? SEO is the active process of optimising a website in order to increase the traffic that the website receives from Search Engines such as Google, Yahoo, MSN etc., The majority of web traffic is driven by these major commercial search engines. In Ireland Google can account for up to 93% of the Search Engine traffic that is generated.

Your website therefore needs to be found by these Search Engines in order for it to deliver successful business leads. Regardless whether your site provides content, services, products or just information, Search Engines are a primary source of navigation for almost all users of the internet.

Does my Site need SEO?

There are those who still believe the art of attraction in relation to getting visitors to a website is somewhat magical, in that there is no science to it. Studies continue to show that many most Search Engine users don’t click past the first 2 pages of search results; many don’t even click past the first page if they find what they are looking for. When executed correctly Search Engine Optimisation can bring visitors to your site that are actually qualified visitors, i.e., they are looking for your offering.

Optimising your Website

The way you set up your website (meta tags, links, content, url naming convention, anchor text) may end up hiding your website so far down the Search Engine results that it may never be found. Even worse you might not be targeting the right content and keywords in terms of how your intended audience actually search. A professional Online Marketing company can you help you target the correct keywords and make sure the users actually find your site and more importantly that these visitors are the people who want your product or service.