Search Engine Marketing
What is
Search Engine Marketing, or SEM as it is abbreviated? What
happens if you have managed to attract lots of visitors to your website (through
either Organic or PPC)? What percentage of visitors will complete the action you
want them to, i.e. buy your products, sign up for your newsletter, download a
whitepaper...etc. If you get 5% completing a '
Call to Action' then your
site is thought to be doing well.
But,
image if you managed to convert 10% or even 20%. What difference
would this make to your
bottom line? The amazing thing about this
statistic is that you don't even need to increase your traffic to
increase
your sales! All you need to do is figure out what is making your current
visitors click back or away from your site?
SEM is the ability to
make your visitor do something on your website that
you want them to. I'll help you with an analysis of your current site to see
where visitors are leaving and together we can work on increasing your
conversion rate.
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