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Keyword Analysis - How to choose powerful ones

   Where do you start when you want to do a website keyword analysis
   and choose powerful keywords?
   
   Start by entering all the obvious keywords into a text editor. Any
   keywords that come to mind write them all down.

   Then look at your website's access logs. Most Stat packages provided
   by hosting provides will give you a list of keywords that people used to
   find you through the search engines.

   Look also at your competitors keyword tags. To do this simply go to a
   competitors website, and open the source code of a few pages at each
   site - just choose: View - Source from the browser's menu bar. Look for
   the <META NAME="Keywords"> and see if you can find any additional
   keywords.
 
   Get the list you now have and brain storm with your colleagues to see if
   you can come up with more possible keywords. Get people involved that
   don't necessarily know your business that well and ask them if they
   were looking for your product what terms would you use to search?

   At this stage you should have quite a bid list of words. Now take a
   slightly different view at the list and look for:

• obvious spelling mistakes - examples of common misspellings are for the words calendar and currency
• synonyms - sometimes similar words are missed. Using a thesaurus is a good place  to find more synonyms
• Split or merged words - e.g. knowledgebase vs. knowledge base
• Singulars and plurals - Go through your list and add singulars and plurals. Search engines treat singulars and plurals differently
• Hyphenated words - Are there any hyphenated words on your list that could be used differently, or visa-versa? e.g. e-commerce or ecommerce and email or e-mail
• Geo-specific terms - is it important where you are located? If so include your city.
• Company name - are there different ways of referring to your company? e.g. Microsoft, MS, MSFT....

    You are now at the stage where you are ready to do the actual
    keywords analysis and to do that you need a keyword tool. There are
    are many software tools and web-based services that offer this
    function, simply search for it on the web.

   However, a keyword analysis site and keyword analysis tool that
   virtually all professionals use is Wordtracker. This tool has access to
   data from several very large metacrawlers. A metacrawler is a system
   that searches multiple search engines for you.

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