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Its Not About You!! Better Website Conversion
Your Business, Your Product, Your Sales Strategy but remember its not about you!!
Most businesses are trapped inside the bottle, never taking the time to stand with their audience.......what do I mean by this??
You develop a new product and think it is going to blow the market away. It has new features that your R & D department thought up and you believe that this will really sell. You look at the functionality that YOU value highest and start to promote these through all your marketing channels, including your website.
At seminars, you can engage people and field their questions even if their questioning falls out of the functionality that YOU thought was important.
On your website, you have no such opportunity. If your website visitors are not totally engaged, if you have not delivered the relevance that they desire, they WILL click away. Have you really looked at how the customer values this new product. They may think it is also a great product but they may not rate the same areas of value which you have focused on.
Quick Note
You have to understand your customer before you can look to sell to them and you only have 20-30 seconds of an opportunity from the moment they enter your website in which to do so.
Increase the Levels of Traffic to Your Website
If you want to know how to to increase traffic to your website,
then
congratulations! You've arrived at the right place. I will initially
show you a
bulleted list of actions you should be taking to increase
website targeted traffic.
If you follow these strategies on a
consistent basis then you will increase your traffic fast!
The following strategies are proven to work if applied consistently:
- Use keywords that result from a Full Keyword Analysis
- Pick one or two phrases for each page
- Keep other keywords in mind when building your pages
- Use keywords in filenames and directory names
- Keep a shallow directory tree - don't have too many levels
of sub-
directories - Create a good TITLE for your page
- Create a Keywords Meta tag (not so important anymore)
- Create a good DESCRIPTION meta tag (very important)
- Make sure your pages contain actual text and not embedded
images - i.e. you want the search engines to be able to see your
web pages - Use Cascading Style Sheets, but use them with <H> tags
- Use keywords in <H> tags, bold, italics, bullets, <STRONG>,
and
title case - Use important keywords near the top of your pages
- Use keywords in link text - don't simply use 'click here'
- Don't overuse any of the above techniques.