Generate Online Leads

The starting point for any company looking to increase their online lead generation through a higher website conversion rate is to have an insight into how visitors behave on their existing site. Through this information you make more meaningful and profitable decisions on what and how to change within your website in order for it to be more persuasive.

How can I see and access website visitor behaviour?

Ensure that your website has Google Analytics (GA) code placed on all pages. Many companies may make reference to their own internal reporting but my RECOMMENDATION is to ensure this code is placed on the website. It takes approx 30 seconds to place it on any page so roughly 10/15 minutes for most websites. The reporting through GA is very visual and easy to digest in terms of traffic levels to your website, how they entered your website, the words they used, the page they landed on (entry page) and what they did within the website. This information is gold for anyone looking to constantly improve the performance of the website and its search engine optimisation.

Improve Conversion Rates:

Improving website conversion rates is similar to any approach in business; the best results are achieved by those who work hard at improving their site. Most companies will engage experts to offer experience, guidance and planning to increase their chances of faster and better results from online marketing approach. People should always be aware that a financial investment is never enough; an investment of time is also required. You are the most knowledgeable in terms of your product or service, you currently know the most about your clients, although that may change as you begin to see them and what they value about your business in a different light. Typically the business owner is "trapped in the bottle" and it is difficult to stand alongside your customer and really understand their perception on your business offering. Think of how you would use any website and the elements that annoy you, taking up your valuable time, now look at your own website through those same eyes and you will start to understand the reasons why your conversion rates are low, or why visitors are reaching the homepage but going no further than that.

How Search Creations can Help You

Searchcreations will act as your conversion rate expert, utilising software and our expert analysis so you create more opportunity from your website:

Not purely data driven advice, we analyse behaviour

Identifies why visitors do not take the actions we expect them to take

Focused on providing recommendations that can be implemented and are focused on lead generation

Continuous web optimisation to maintain growth

Search Marketing, Usability and Accessibility to ensure your value is articulated to the market.