Regardless of the size of your business, a well-focused SEO campaign can increase consumer awareness exponentially. However, waiting for your best-laid search engine optimization endeavors to take effect is liable to prove frustrating – particularly if you’re unfamiliar with the ins and outs of SEO. Entrepreneurs who have only started setting SEO strategies into motion may find themselves baffled by how long it takes those strategies to bear fruit. If you’re curious about why your search engine optimization efforts have yet to pay off, consider the following factors.
Lack of Presence
When pondering why your SEO strategies have yet to take effect, it’s important to consider the age of your website. If the site is brand new – i.e., it’s only been around for a matter of weeks or months – it’s unrealistic to expect anything in the way of immediate results. Google and its contemporaries tend to favor sites with established online presences, regardless of whether or their SEO strategies are as good as yours. Of course, once your site has been around for a while and your SEO endeavors have had sufficient time to take effect, Google will soon start showing you some love – provided, of course, you’re willing to tough it out.
Lack of Content
When compiling search results, Google and other popular search engines keep an eye out for content. In addition to showing favor to sites with large backlogs of content, they also take update schedules into account. Having a respectable number of blog posts, videos and feature articles on your site is sure to serve you well when it comes to search engine optimization. Additionally, posting new content on a regular basis will prove useful in drumming up attention from Google. However, if your website is still in its infancy, not having a great deal of content to offer is certainly understandable. Even if your first few posts are expertly-written and have a lot to offer readers, you shouldn’t expect to see your search ranking climb overnight.
Lack of Links
In addition to an established online presence and regularly-updated content, links can help put your site on Google’s radar. Although social media links currently have no effect on Google’s algorithms, links found on other websites, business directories and blogs can help bring your site to the attention of the world’s preferred search engine. As is the case with other SEO strategies, link building will not produce immediate results. Even if your site experiences an upsurge in outside links, expecting to see any significant shifts before the three-to-six-month mark is a surefire recipe for disappointment.
When it comes to search engine optimization, patience truly is a virtue. No matter how well thought-out an SEO strategy is, you shouldn’t expect to see results in less than three months. As Search Engine Journal points out, you’ll also need to enlist the aid of a seasoned SEO analyst to determine how successful your strategies have truly been. For the reasons listed above, you shouldn’t expect Google and its top competitors to instantly take notice of your efforts. Fortunately, staying the course and refusing to allow a lack of instant success to shake your spirits can have far-reaching benefits.